Omni-channel furniture retailer furnished family’s new home to honor Veteran’s Day
Media Contact:
Sean Flanagan
Zozimus
617-986-0225
ANDERSON, Ind. – November 12, 2019 – On Veteran’s Day 2019, Bob’s Discount Furniture, one of the fastest growing furniture retailers in the United States, partnered with the Indianapolis Colts and Operation Homefront, a national nonprofit that serves America’s military families, to surprise the Sawyer family of Anderson, Ind. with a home makeover and new furniture. The day’s makeover began as the Bob’s team delivered furniture for the family’s home, and culminated with the exciting reveal. To surprise the Sawyer family, Indianapolis Colts’ RB Nyheim Hines, cheerleaders, and team mascot “Blue” made an appearance to celebrate with the family.
Veteran Brian Sawyer suffered from a traumatic brain injury and broken clavicle after an IED explosion while serving in Afghanistan. After several extremely difficult years which resulted in the family losing their house, the Sawyers applied and were accepted into Operation Homefront’s Homes on the Homefront program. With the help of Operation Homefront, Brian and his family are again stable and secure, having recently moved into their new home. To mark this accomplishment, Bob’s Discount Furniture provided the family with a $25,000 furniture donation.
“We are honored to partner with Operation Homefront and the Indianapolis Colts to help bring the Sawyer family’s dream home to life,” said Lindsay Ruszczyk, director of communications for Bob’s Discount Furniture. “At Bob’s, we are dedicated to giving back to the communities we serve and, through our growing partnership with Operation Homefront, we are always looking for ways to support and honor military families from coast to coast, whether it’s financial support or furniture donations to military families, like the Sawyers, moving into new homes.”
Ahead of the Veteran’s Day furniture delivery, Brian’s wife, Christina, participated in a shopping trip at the Bob’s Discount Furniture Castleton location, where she selected furniture for four bedrooms, an office, two living areas, a dining area, and kitchen. By working closely with the Bob’s, Operation Homefront, and Colts teams, Christina helped coordinate the surprise for Brian and the children. In addition to the home makeover, the family will be treated to an upcoming Colts game against the Jacksonville Jaguars on November 17, where each family member will receive a special Colts fan pack.
“We are thrilled that Bob’s Discount Furniture and the Indianapolis Colts have chosen to honor veterans and military families through an impactful partnership with Operation Homefront,” said Darcy Clardy, senior director of Operation Homefront. “Their support drives our ability to build strong, stable, and secure military families so they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. We thank Bob’s Discount Furniture and the Colts for their commitment to serving America’s military families.”
The Sawyer family’s Veterans Day surprise marks the second year in a row that Bob’s has partnered with the Colts on a project to support veterans. While the Colts have several year-round initiatives that serve both active duty military and veterans, each year they amplify their efforts throughout the month of November as part of the NFL’s Salute to Service campaign.
“The Colts’ mission is to entertain, inspire, and unite Colts fans everywhere, and one important way we do that is by giving back to those who gave up so much for the rest of us,” said Ashley Powell, Colts director of community relations. “We’re so happy to partner with Bob’s and Operation Homefront to brighten the lives of the Sawyer family, who have made huge sacrifices in the name of service to our country.”
For television stations interested in B-roll of the event, please e-mail [email protected].
About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, visit Operation Homefront.org.
About Bob’s Discount Furniture
Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents. With 122 furniture stores the Manchester, Connecticut-based company has become the 11th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. In 2019, Bob’s was recognized as a leader in sustainability by both the Sustainable Furnishings Council (SFC) and the National Wildlife Federation (NWF). In 2019, Bob’s was also named by Newsweek as one of “America’s Best Customer Service” brands, while Forbes lauded the company as one of “America’s Best Mid-Size Employers.” The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy. Bob’s is committed to supporting local communities through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. Additionally, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. The company donates more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.
