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Collecting For Operation Homefront

I love welcoming Fall by inviting guests into our Bob’s Discount Furniture Cafés for a free warm cup of coffee and the opportunity to donate to our Café Collections for a Cause partner Operation Homefront. All of the money collected in more than 160 cafés nationwide from October 1 to December 31 will be donated to Operation Homefront with a dollar-for-dollar match up to $75,000.

Operation Homefront is proud to state: “Our mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities- OUR COMMUNITIES- that they worked so hard to protect.

Bob’s has proudly partnered with Operation Homefront for four years and helped to raise almost $200,000 for the organization.

Through the 2021 Café Collections for a Cause, Bob’s was able to donate $80,000 to Operation Homefront. A check was presented to the organization February 16, 2022 in the Madison, Wisconsin store.

“With our Café Collections for a Cause, Bob’s and our guests can support active military and veterans in the ways needed most through the work of Operation Homefront,” said “Bob’s Discount Furniture President and CEO Bill Barton. “We are proud to provide new furniture and relief funds to support military families who have done and continue to do so much for all of us.”

Helping our active military and veterans through the good work of Operation Homefront really warms my little spokespuppet heart – I know you’re thinking, “How is that possible? He’s made of wood!” But I assure you, every donation animates my soul!

In addition to Café Collections for a Cause, Bob’s is an ongoing sponsor of Operation Homefront’s Holiday Meals for the Military program. Annually, Bob’s employees volunteer at the Armed Forces Reserve Center in Middletown, Connecticut packing up holiday meals for military families.

In 2021 a team of over 20 Bob’s Discount Furniture employees participated in Operation Homefront’s Holiday Meals for the Military at a drive-through event.

Last year my team was able to pack and distribute 100 meals in one afternoon­­–this year funding will allow my team to contribute even more. Joe O’Hara, Area Director for Operation Homefront, said he anticipates more than 15,000 military families will be fed through the event this year nationwide.

“With higher prices impacting all of us, military families need our help, and a meal can provide a much-needed financial lift for them at just the right moment,” said O’Hara.

Additionally, Bob’s has partnered with Operation Homefront to fill furniture needs for active military and veterans.

Last year I was so excited to partner with the Green Bay Packers and Operation Homefront to deliver mattresses to military families in the Green Bay area. You should have seen me alongside Packers’ former cornerback Jarrett Bush- we really made a big impression on fan Nick Boyett who was surprised by the donation. Funny though, no one asked for my autograph!

Green Bay Packers team up with Operation Homefront and Bob’s Discount Furniture to deliver mattresses to military families in Green Bay area.

Celebrating their twentieth anniversary this year, Operation Homefront has provided programs that offer relief through critical financial assistance and transitional housing programs, resiliency through permanent housing and caregiver support services, and recurring family support with programs and services throughout the year.

“We could not accomplish our mission to build strong, stable and secure military families without the support of incredible individual, foundation, and corporate partners like Bob’s Discount Furniture,” said Brig. Gen. (ret.) John I. Pray Jr., President, and CEO of Operation Homefront.

“They have helped bring our mission to life and share our unwavering commitment to helping our military families in their time of need for all they have done for all of us in our nation’s time of need.”

Please stop by one of our many store Cafés for a free treat and to donate to Operation Homefront. You never know if you’ll bump into me, Little Bob, as I love to visit our stores and guests (and to enjoy a free sweet treat from time to time!).


I consider myself the luckiest spokespuppet ever because I get to talk about the thing I love the most everyday – furniture! Tufted headboards, rustic finishes, the difference between a sofa and a couch (yes, there is a difference)… I could go on and on. Oh, I just love furniture and I’m SO excited that I have this blog to share my passion with you! It may take me a little longer to create posts – have you ever tried typing with clay hands – but I look forward to talking furniture with you!