Bob’s in the News: Fresh Ad Campaign & New Technology

I love seeing our name in the news because it means someone has recognized the incredible value and high quality we provide as well as the various ways in which we seek to give back to our community! Over the past several weeks, in particular, we’ve been recognized for our take on retail marketing in the 21st century as well as our new advertising campaign. Read on to find out what the press has had to say about us recently!

How Bob’s Discount Furniture Avoided The Retail Apocalypse – Forbes

Enjoy hassle-free delivery with BOBtastic Delivery Experience | Bob's Discount Furniture
Enjoy hassle-free delivery with BOBtastic Delivery Experience.

Millennials make 60 percent of their purchases online, which is just one indicator that we’re truly living in the age of eCommerce. For retailers, knowing where to invest and taking an omnichannel approach to purchasing is the key to surviving the “retail apocalypse.” Many traditional retailers who refused to embrace these trends, such as former retail giant Sears, have since begun to die off. My company has stayed ahead of the curve with our approach to selling that allows our customers to make purchases on whichever device and from whatever location they prefer.

We use new data-driven technology like our augmented reality app to sell our products. This technology allows consumers to gather research and visualize the furniture in their home before they purchase, which can be just as or even more helpful than simply seeing a sofa sitting in the store. 75 to 85 percent of Bob’s customers use my eCommerce site to aid in their purchasing decisions, a statistic that stands as a true testament to our approach.

READ MORE: How Bob’s Discount Furniture Avoided the Retail Apocalypse

Bob’s Discount Furniture Debuts its First Work from Barton F. Graf – Ad Age

Bob's Discount campaign debuted on July 1 | Bob's Discount Furniture
Bob’s Discount campaign debuted on July 1

On July 1, we debuted a brand-new advertising campaign as part of our first time working with Barton F. Graf. The campaign consists of a series of 30- and 15-second spots, radio ads, and swag—but don’t worry, I haven’t gone anywhere! You can still see me, Little Bob, in our new ads. 

This new campaign aims to clarify our discounts, and it comes during a period of tremendous growth for our company, with 15 new locations having opened this year and another two stores set to open before the end of 2019. As our chief marketing officer Steve Nesle pointed out, this growth is largely tied to our ability to maximize our supply chain. 

”The idea was to change the meaning of the word ‘discount’ in our name to tell more of the truth behind the brand,” said Nesle.

READ MORE: Bob’s Discount Furniture Debuts its first work from Barton F.  Graf

Bob’s Discount dispels ‘discount misperception’ in new ad campaign – Furniture Today

Bob's Discount is no joking matter | Bob's Discount Furniture
It’s not discount furniture, it’s Bob’s Discount on furniture, mattresses and pretty much anything for your home.

For even more insight into and details about our new ad campaign, check out this article from Furniture Today that delves into the common misperceptions about what we mean when we say “discount.” While many people think that means we sell cheap alternatives to the furniture sold by our competitors, that simply isn’t the case.

As Nesle puts it, “We don’t sell discount furniture. We offer Bob’s discount on furniture. ‘Bob’s discount’ is an elegant articulation of all the work that goes on behind the scenes to engineer our values.” 

In addition, this campaign places an emphasis on our fantastic supply chain and buyers, all of whom combine to provide our customers with unparalleled customer service and value.

READ MORE: Bob’s Discount dispels ‘discount misperception’ in new ad campaign

About the author / Bob

I consider myself the luckiest spokespuppet ever because I get to talk about the thing I love the most everyday – furniture! Tufted headboards, rustic finishes, the difference between a sofa and a couch (yes, there is a difference)… I could go on and on. Oh, I just love furniture and I’m SO excited that I have this blog to share my passion with you! It may take me a little longer to create posts – have you ever tried typing with clay hands – but I look forward to talking furniture with you!

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