I love seeing our name in the news because it means someone has recognized the incredible value and high quality we provide as well as the various ways in which we seek to give back to our community! Over the past several weeks, in particular, we’ve been recognized for our take on retail marketing in the 21st century as well as our new advertising campaign. Read on to find out what the press has had to say about us recently!
How Bob’s Discount Furniture Avoided The Retail Apocalypse – Forbes
Millennials make 60 percent of their purchases online, which is just one indicator that we’re truly living in the age of eCommerce. For retailers, knowing where to invest and taking an omnichannel approach to purchasing is the key to surviving the “retail apocalypse.” Many traditional retailers who refused to embrace these trends, such as former retail giant Sears, have since begun to die off. My company has stayed ahead of the curve with our approach to selling that allows our customers to make purchases on whichever device and from whatever location they prefer.
We use new data-driven technology like our augmented reality app to sell our products. This technology allows consumers to gather research and visualize the furniture in their home before they purchase, which can be just as or even more helpful than simply seeing a sofa sitting in the store. 75 to 85 percent of Bob’s customers use my eCommerce site to aid in their purchasing decisions, a statistic that stands as a true testament to our approach.
Bob’s Discount Furniture Debuts its First Work from Barton F. Graf – Ad Age
On July 1, we debuted a brand-new advertising campaign as part of our first time working with Barton F. Graf. The campaign consists of a series of 30- and 15-second spots, radio ads, and swag—but don’t worry, I haven’t gone anywhere! You can still see me, Little Bob, in our new ads.
This new campaign aims to clarify our discounts, and it comes during a period of tremendous growth for our company, with 15 new locations having opened this year and another two stores set to open before the end of 2019. As our chief marketing officer Steve Nesle pointed out, this growth is largely tied to our ability to maximize our supply chain.
”The idea was to change the meaning of the word ‘discount’ in our name to tell more of the truth behind the brand,” said Nesle.
Bob’s Discount dispels ‘discount misperception’ in new ad campaign – Furniture Today
For even more insight into and details about our new ad campaign, check out this article from Furniture Today that delves into the common misperceptions about what we mean when we say “discount.” While many people think that means we sell cheap alternatives to the furniture sold by our competitors, that simply isn’t the case.
As Nesle puts it, “We don’t sell discount furniture. We offer Bob’s discount on furniture. ‘Bob’s discount’ is an elegant articulation of all the work that goes on behind the scenes to engineer our values.”
In addition, this campaign places an emphasis on our fantastic supply chain and buyers, all of whom combine to provide our customers with unparalleled customer service and value.