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Bob’s Discount Furniture Launches Augmented Reality App in Partnership with Marxent

Leading furniture retailer launches new app just in time for holiday shopping fun

Media Contact:

Sean Flanagan

451 Agency

[email protected]


MANCHESTER, Conn. – November 18, 2018 – Bob’s Discount Furniture, one of the fastest growing furniture retailers in the country, today announced the launch of their new shopping app with Augmented Reality (AR) visualization for iOS. The app was created in partnership with Marxent, a provider of 3D content, services, and Augmented Reality and Virtual Reality shopping solutions to furniture and DIY retailers.

“Bob’s Discount Furniture is all about making furniture shopping fun and easy. Our new AR app takes what can be a difficult, emotional process and turns it into a positive, engaging experience,” said Scott Perry, Vice President, Executive Director of Digital and Omni-Channel Experience at Bob’s Discount Furniture. “Using the app makes our customers happy while helping them solve a problem, and that’s what Bob’s is all about.”

The new Bob’s Discount Furniture iOS app uses Marxent’s MxT tracking, in combination with Apple’s ARKit Augmented Reality SDK, to deliver an unmatched combination of performance and realism. The new app is available for iPads and iPhones and offers Bob’s customers the ability to quickly and easily assess fit and feel in the room that they wish to furnish. An android version will also be launched in the coming months.

“Bob’s prides itself on upholding values like integrity, transparency, and fun. The company’s culture was foremost in our minds while creating the app,” said Beck Besecker, Marxent’s CEO and Co-Founder. “To be able to visualize furniture in their own home and determine how it works with existing furniture, gives shoppers confidence in their purchase. The magic of AR combined with having Lil’ Bob guide the customer through the experience brings the fun.”

Bob’s Discount Furniture currently features almost 1,000 products in the app, with more than 250 additional items coming in January. More innovation is also on the way, with Bob’s planning to roll out an in-browser interactive 3D Room Planner and in-store Virtual Reality pilot in 2019.

Download the app: Bob’s Discount Furniture App on iTunes

About Marxent

Marxent’s 3D Cloud™ is used by innovative omnichannel retailers to reduce furniture returns, sell bigger baskets and enhance the customer experience. From 3D Room Design to AR to VR, 3D Cloud™ enables shoppers to plan, visualize and buy with confidence. 3D Cloud™ is a content management and hosting platform for 3D products that scales to the enterprise and powers applications for product visualization and configuration at all points in the customer path to purchase, including Mobile with AR, VR Showroom and Web VR applications. With 3D Cloud™ retail solutions, buyers can visually configure, price and quote projects with multiple components and customizations. For more information, visit Marxent on the web.

About Bob’s Discount Furniture

Bob’s Discount Furniture provides a wide variety of quality furnishings – including living room furniture, bedroom furniture, dining room furniture, office furniture and home accents – at everyday low prices. The stores also offer a unique and enjoyable shopping experience featuring free Cafés in each store with gourmet coffee, ice cream, cookies and candy. Since 1991, Bob’s has built strong customer loyalty by offering the highest-value home furnishings at the lowest possible prices. Now, with 104 furniture stores located throughout New England, California, Delaware, Illinois, Indiana, Maryland, Missouri, New Jersey, New York, Pennsylvania, Virginia, and Wisconsin, the Manchester, Connecticut-based company has become the 12th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. Bob’s is committed to supporting communities where its stores are located through a variety of charitable giving efforts. The Bob’s Discount Furniture Public Relations and Outreach program was created to help schools and children-related charities. The company donates more than $2.75 million to charities each year. This is done along with the Bob’s Discount Furniture Charitable Foundation which has anchored the company’s philanthropic work for more than 20 years. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.