MANCHESTER, Connecticut – May 20, 2024 – Bob’s Discount Furniture, one of the fastest growing omni-channel furniture retailers in the country, has been selected as a winner of the 2024 Brand Experience Awards, presented by Retail TouchPoints.
Bob’s was one of 24 retailers to receive an award and was recognized for Digital Innovation: Creating A Cohesive Brand Experience. Bob’s focus on digital touch points and experiences throughout a customer journey was well-received by the program’s judging panel. There were 200 nominations for the 2024 awards.
The Brand Experience Awards were created to highlight businesses that are reshaping the norms of interaction, engagement, and loyalty through the integration of new tools and strategies across various aspects of the brand experience. Bob’s emphasis on omnichannel collaboration between its customers and associates is a key differentiator amongst competitors.
With the use of Bob’s Omnichannel Cart, shoppers can seamlessly switch between browsing online and visiting in-store without missing a beat. Bob’s associates utilize an in-house developed mobile point of sale system on tablets to create a more convenient and personalized shopping experience. To streamline operations and enhance customer engagement, store associates are empowered by a homegrown CRM system. These results, coupled with improved sales, are tangible business benefits of Bob’s cutting-edge omnichannel customer experience strategy.
“Winning the Digital Innovation category is a testament to our expert team who continuously raise the bar for retail technology standards. It validates our commitment to ensuring each customer experiences a seamless omnichannel shopping journey,” said Ryan Nalette, Vice President, Retail Strategy and Innovation at Bob’s Discount Furniture. “As their needs evolve, we strive to make our customers feel valued and understood to foster lasting connections.”
For the full list of Brand Experience winners selected by Retail TouchPoints, read more here.
About Bob’s Discount Furniture
Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents. The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy.
With 174 furniture stores across 24 states, the Manchester, Connecticut-based company has become the 8th-largest U.S. furniture chain according to Furniture Today. The company is also recognized by Plant-A Research Group and Newsweek as one of America’s Greatest Workplaces; America’s Greatest Workplaces for Diversity; and America’s Greatest Workplaces for Parents and Families. In addition, Bob’s was recognized by USA Today and Plant-A Research Group in their America’s Customer Service Champions list.
Bob’s is committed to supporting local communities through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. Additionally, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. In total, Bob’s and its Foundation donate more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.
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