Funds Raised as Part of the Company’s First Quarter Café Collections for a Cause
Media Contact:
Sean Flanagan
451 Agency
617-986-0225
MANCHESTER, Conn. – May 31, 2019 – Bob’s Discount Furniture, one of the fastest growing furniture retailers in the country, continues its ongoing support of Special Olympics through its successful “Café Collections for a Cause” campaign. Throughout the months of January through March, Bob’s raised $72,000 via collections in stores across the country, which were then matched by the company.
Breaking across TV, radio, OOH, digital, and in-store on July 1, the campaign is designed to drive reappraisal of the Bob’s Discount Furniture brand. “We recognize that we have been emphasizing the wrong two words in our name for all these years: discount furniture,” explains Steve Nesle, CMO of Bob’s Discount Furniture. “We don’t sell discount furniture. We offer Bob’s discount on furniture. ‘Bob’s discount’ is an elegant articulation of all the work that goes on behind the scenes to engineer our values.”
Bob’s Discount Furniture has partnered with Special Olympics on this giving initiative yearly since 2014, raising a total of $347,000 to date. This year, the funds raised will support training and competition programs for athletes across the 18 states where Bob’s has a strong retail presence. The donation will also help offset the costs of uniforms, sports equipment, competitions, facilities, and transportation.
“We are so grateful for Bob’s ongoing commitment to Special Olympics,” said Mary Beth McMahon, president and CEO of Special Olympics Massachusetts. “The ‘Café Collections for a Cause’ campaign is a wonderful giving initiative that motivates members of local communities to learn about and help support our mission.”
To commemorate last week’s opening of the Bob’s store location in Murrieta, California, the $72,000 check donation was presented to both Krystal Johnson, Special Olympics athlete and global messenger, and Brandon Tanner, director of corporate partnerships for Special Olympics Southern California. The quarterly “Café Collections for a Cause” campaigns are one of the many ways that Bob’s carries out its mission to help as many schools and non-profits as possible in the communities it serves.
About Special Olympics
Special Olympics provides year-round sports training, athletic competition, and other related programming for nearly 500,000 athletes with intellectual disabilities across the United States. Special Olympics delivers 32 Olympic-type sports and over 50,000 games and competitions throughout the year. Through the power of sport, the Special Olympics movement transforms the lives of people with intellectual disabilities and all those around them. For information about opportunities in your state visit https://www.specialolympics.org/programs/north-america#united-states-programs.
About Bob’s Discount Furniture
Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents.
Bob’s Discount Furniture provides a wide variety of quality furnishings – including living room furniture, bedroom furniture, dining room furniture, office furniture and home accents – at everyday low prices. The stores also offer a unique and enjoyable shopping experience featuring cafes in each store with free gourmet coffee, ice cream, cookies and candy. Since 1991, Bob’s has built strong customer loyalty by offering the highest-value home furnishings at the lowest possible prices. With 119 furniture stores located throughout New England, California, Delaware, Illinois, Indiana, Maryland, Michigan, Missouri, New Jersey, New York, Nevada, Pennsylvania, Virginia and Wisconsin, the Manchester, Connecticut-based company has become the 12th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. Bob’s is committed to supporting communities where its stores are located through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. In addition, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. The company donates more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.
